The story behind CloudCommerce.
It began with a Thai seller on eBay who kept running into the same walls: getting paid, getting noticed and getting parcels out. He built tools for himself first, then opened them to everyone else.
- Role
- Founder & CEO
- Founded
- 2016
- Based in
- Bangkok
A seller before a founder.
Wootinun was selling on eBay in its early days, with boxing equipment as his product. It was an export business, and it taught him e-commerce from the seller's side of the screen. When other sellers began copying what worked, he built his own brand, TUFF, to stand apart.
Selling abroad, he kept meeting the same three problems: collecting payment from overseas buyers, making those buyers aware of a Thai product, and getting parcels out the door. Established sellers had a fourth: running eBay, Amazon and other channels side by side without losing track.
The story on screen.
From his own tools to a service for everyone.
His team had already written software to run his own shop. Around 2017 he decided to open it to other sellers, and to start where small sellers were stuck hardest: shipping. The options then were a queue at the post office, or a large freight forwarder with high prices and heavy paperwork.
FastShip connects to the marketplaces, so a sale becomes a shipment on its own: the documents are made, the tracking is passed back, and nobody retypes addresses from a spreadsheet. It was shown to the public at Thailand e-Commerce Week in November 2017, with backing from dtac Accelerate and 500 Tuk Tuks.
Shipping was only the first gap. The plan from the start was the whole route: selling, a marketplace for resellers, fulfilment and more. Those grew into the four businesses of today: FastShip, CONNEX, CloudMall and KOLLAB.
On stage at dtac Accelerate.
Each one answers a wall he hit as a seller.
Each runs as its own company with its own team. Together they cover the route he once had to piece together himself.
Selling at home is crowded. For Thai sellers, the way to grow is to sell abroad.
The room to grow is abroad.
In his view, selling inside Thailand is already crowded, and the way for Thai SMEs to grow is to sell abroad, with shipping as the bottleneck to clear first.
His advice to young founders is about patience: a good idea is not enough without real experience of the problem, and the first one or two years can pass with no income, so commitment has to carry the team through.
The road so far.
- 2003Starts as an eBay seller of Muay Thai products
- 2005Launches MuayThaiStuff.com
- 2007Establishes his own Muay Thai brand: TUFF
- 2009Opens TUFF Factory
A factory making TUFF Muay Thai shorts.
- 2011Opens TUFF Camp
A Muay Thai camp under the TUFF name.
- 2016Joins dtac Accelerate with the CloudCommerce model
CloudCommerce is founded in Bangkok with a single goal: help Thai entrepreneurs sell beyond Thailand.
- 2017FastShip goes public
Cross-border shipping for online sellers is shown at Thailand e-Commerce Week in November.
- 2018Seed backing
500 Tuk Tuks and the Intania Open Innovation Club join dtac Accelerate in backing the company.
- 2019Beyond shipping
CloudMall and fulfilment are announced, taking the company from one service toward the whole route.
- TodayFour businesses, one ecosystem
FastShip, CONNEX, CloudMall and KOLLAB: over a million parcels shipped to more than 100 countries.
The story continues with the people who run FastShip, CONNEX, CloudMall and KOLLAB every day.