Take your brand global with Claude Cowork · Round 1: a recap
More than 50 entrepreneurs filled the room on 31 August for our first AI for E-commerce workshop, with CloudCommerce, CONNEX and guest speakers.
What was the first AI for E-commerce workshop about?
It showed brand owners and online sellers how to use AI to cut back-office work and build workflows that actually run. More than 50 entrepreneurs joined us at True Digital Park West on 31 August 2026 for Take your brand global with Claude Cowork.
Who led the workshop?
Three speakers led the afternoon, each covering a different part of the problem: hosting, AI and operations, and CONNEX product strategy.
| Speaker | Role | Focus |
|---|---|---|
| Wootinun Sang-ong (Oak) | CEO, CloudCommerce | Host |
| Pichitchai Wongsaeree (Jeng) | AI Consultant & Operation Management System Specialist | AI & operations |
| Peeranop Phanworawat (Win) | Growth Strategy, CONNEX | Growth & strategy |
What did attendees learn?
Attendees learned what an AI assistant can really take on — and what still needs a person to decide. The day covered four themes:
- What AI can take on — and how to give it your brand's context
- Use cases across operations, marketing and data analysis, with examples from e-commerce businesses
- Building along with the speakers, then taking it straight back to your own business
- Meeting founders who face the same problems
Where can you see more of the day?
We filmed what attendees said afterwards, which you can watch on the event page with more photos. The workshop ran again on 25 September — read the Round 2 recap — and you can meet the team behind it on our About page.
Frequently asked questions
How many people joined the first Claude Cowork workshop?
More than 50 entrepreneurs joined on 31 August 2026 at True Digital Park West. The room was kept small so everyone could talk to the speakers.
Who ran the workshop?
It was led by Wootinun Sang-ong (CEO, CloudCommerce), Pichitchai Wongsaeree (AI consultant) and Peeranop Phanworawat (Growth Strategy, CONNEX).
Did attendees get anything to try afterwards?
Yes. Everyone who came could try CONNEX MCP free, so they could keep working with their own order and sales data.
Is there a video of the event?
Yes, we filmed what attendees said afterwards. You can watch it on the event page.
CloudCommerce Co., Ltd. is a Bangkok-based holding company, founded in 2016, that runs four separate businesses for Thai sellers going global: FastShip (international shipping), CONNEX (selling and operations software), CloudMall (a reseller marketplace) and KOLLAB (creator marketing). Together they have moved more than 1 million shipments to over 100 countries.
By CloudCommerce · Published 31 August 2026
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